Analytic Toolset

Being successful at what we do takes a thorough, hands-on working knowledge of the analytic tools and techniques that provide the best, most accurate means of analyzing data.  It's important because the data analysis we do provides insights that lead to higher levels of performance and bottom line results. Often times clients have a gap in their access to the appropriate tools.  Or, they lack bandwidth or access to knowledge that can empower their ability to identify, acquire, grow and retain profitable customers.

At CCI, we utilize a variety of research and database analytic tools and methods to meet the needs of our clients. Many of our client engagements use a combination of tools and approaches, making it both art and science. Our staff is comprised of experts in the fields of market research, statistical analysis, database mining, customer engagement management and channel experience. We know one size does not fit all which is why we use our combined expertise to design a custom approach to solving our clients’ needs and fitting within their budget. And, although the approach is custom, the methodologies are proven practices that are supported not only in academia, but through real-life results.

Primary and Secondary Research

  • Qualitative and quantitative surveys executed via live outbound calling and/or online methods used to collect attitudinal data from customers, prospects and or internal employees and stakeholders.
  • 1-on-1 Executive Interviews designed as engaging senior level discussions for the purpose of gaining Senior Management and C-Level perspectives and input.
  • Focus Groups and Joint Application Development (JAD) Sessions designed as highly instrumental, facilitated discussions used to collect data in a group session that offers a variety of opinions and perspectives.
  • Third-party analysis of industry websites, published reports, business and market trends, competitive data, etc.

Data Management, Exploration and Interpretation

  • Data merge and append of disparate data sources for purposes of creating a 360 degree, multi-dimensional view of the customer, business or market.
  • Data exploration and interpretation of data for purposes of providing accurate and actionable insight used to support business decisions and strategic planning.

 Behavioral Segmentation, Profiling and Statistical Modeling

  • Creation of customer profiles based on characteristic similarities across the customer or prospect population such as likeliness in demographic, psychographic, buying behaviors, value, or other profile characteristics.
  • Use of statistical modeling techniques to develop a variety of business statistical models used to manage customer and prospect treatment.
  • Predictive Modeling: Predicts customer or prospect behaviors
  • Attrition Modeling: Used to identify customers most likely to attrite and develop proactive intervention strategies to minimize loss.
  • Segmentation of customers and prospects based on buying behaviors used to target business decisions and personalized treatments to drive increased revenue and loyalty.
  • Utilizing data captured through the web (i.e. your website or social media channels) to enhance your customer profile and/or gain a better understanding of who you are attracting and why.

Customer Engagement Mapping, Mystery Shopping, Gap and SWOT Analysis

  • Observations of transacting with the business from the customer point of view. Information collected is prepared as a map representing what a customer truly experiences when they transact business with the company.
  • “Mystery shopping” of both the company and competitors to uncover how your customer engagement stands up against the competition.
  • “SWOT' Analysis to clearly define the strengths, weaknesses, opportunities and threats in your company’s ability to maximize your sales, marketing and service resources. Examples include:
    • Ability to leverage the level of customer engagement as a brand and as a competitive differentiator.
    • Ability to deliver on marketing promises.
    • Ability to outperform the competition.
  • Gap Analysis of where you are today, the optimal future state in terms sales, marketing and service delivery, as well as the impact on the overall level of customer value and engagement.

Call us today at (812) 623-8778!