LEAD GENERATION AND MANAGEMENT STRATEGIES             

Did you know it takes 8 contacts to get noticed?

The reality is most sales people won’t invest that amount of time.  Unknowingly, they may be leaving a great prospect behind simply to move on to the next one on the list.

Are you struggling with one or more of the following common lead generation or management dilemmas?

  • The sales pipeline is weak.
  • The distribution of hot, warm and cold leads is inconsistent and inaccurate.
  • Inconsistent data capture by the sales team is limiting the opportunity to capture insights that lead to sales closes and revenue.
  • When a sales person moves on, taking their clients with them, the lack of data captured presents a major sales obstacle.  

If so, CCI could be your answer!  Within our Lead Management and Optimization practice area, CCI provides services to help  direct sales people prioritize leads so that they can spend time on those opportunities with the greatest likelihood of closing. We help clients formalize sales data capture processes that make a difference in their sales results.

Identifying the Best Sales Targets

  • We provide a profile of your database by segment from best to worst customer/prospects.
  • We provide a recommended approach to prioritizing lead follow-up.
  • We augment your prospect database through acquisition of additional lead sources.
  • We help you create opportunities and presence where you can generate new qualified leads.

Leveraging Technology & Process in Controlling Your Leads

  • We help develop and deploy consistent lead management processes to ensure all leads are accounted for and followed up on, and all data is captured and fed back into the analysis process.
  • When it comes to technology, we help you choose the most appropriate tool, or better capitalize on the one you have already invested in, to track leads and capture data.
  • Whether we are talking about lead process reengineering or technology deployment, we create a customized implementation plan that effectively and efficiently delivers results across all of your sales channels.